A collection of multi-channel campaigns, product launches, and customer storytelling initiatives from across the B2B and B2B2C EdTech space. This portfolio highlights my work as a content marketing manager in bridging strategy and execution, from SaaS platform launches to customer advocacy campaigns that turn real customer insights into measurable growth.

Owned content and GTM messaging for the launch of Pear Start, an AI-powered instructional planning tool within Pear Deck Learning’s SaaS platform. Developed a differentiated value narrative that shifted Pear Start’s market perception from generic “AI time-saver” to a teacher-informed, data-driven solution delivering measurable student outcomes—a message aligned to district-level buyer needs.

Executed a multi-channel launch (blog, email, and social) that drove 2K pre-launch signups and surpassed the 7K-teacher goal before the August 1 target date. Campaign blogs averaged 5K+ organic views, fueling pipeline growth and strengthening brand authority in the K-12 AI SaaS category.

Key outcomes:

• Exceeded user-acquisition goal by 30% ahead of schedule

• Delivered 5K+ average content views, driving top-of-funnel awareness

• Established distinct market positioning around efficacy, trust, and product-led growth

Explore a featured selection of my work below.

(December 2023 to October 2025 | Integrated Content Marketing Lead)

Launched and scaled a cross-brand customer storytelling program for GoGuardian (B2B SaaS) and Pear Deck Learning (B2B + B2C SaaS) in the edtech space. Built a repeatable framework for authentic, outcomes-driven educator stories that unified two SaaS ecosystems under one content strategy—bridging classroom impact with product adoption and brand trust.

Key outcomes:

• 35+ published customer stories used across PR, product, and sales enablement
• National media coverage, including a feature in The New York Times
• Adopted as a GTM framework supporting cross-sell strategy and lead generation across both SaaS brands

Full Series: Pear Deck Learning, GoGuardian

(January 2024 | Integrated Content Marketing Lead)

Led content strategy and content creation for the launch consolidating four products under one unified brand and website. Oversaw content redesign, cross-channel campaign execution, and press messaging.

• +86% web traffic post-launch
• 137% of H1 revenue target achieved
• Drove top-ranking SEO positions across key brand and product terms

View Blog →

Across Branching Minds (B2B SaaS), GoGuardian (B2B SaaS), and Pear Deck Learning (B2B + B2C SaaS), I’ve led the development of guides, blogs, and newsletters designed to increase product adoption, feature awareness, and customer retention. These assets translated complex product functionality into actionable classroom impact, bridging the gap between product marketing and real user outcomes.

Key outcomes:

• Drove feature adoption and upsell readiness through integrated product education content

• Produced customer marketing materials used in sales enablement, onboarding, and lifecycle campaigns

• Supported retention and engagement with newsletters reaching 2M+ educators and achieving open rates 2–3× above SaaS benchmarks

• Elevated brand authority and customer trust through educator-led, outcomes-driven narratives

I've produced and directed 20+ B2B SaaS webinars and video campaigns across product education, customer success, and community engagement. Designed full-funnel content strategies spanning promotion, live engagement, and post-event reuse to drive sustained enablement and retention impact.

Key outcomes:

• Led large-scale virtual events with 5,000+ live attendees and 60+ qualified leads, converting customer education into pipeline growth

• Created feature walkthroughs and adoption videos that increased product usage and reduced support requests

• Produced thought leadership webinars to strengthen brand trust and community engagement across edtech and SaaS audiences

• Delivered consistent engagement metrics, including double-digit CTRs from follow-up campaigns