I’ve built my career on connecting strategy to story, leading high-impact content launches, scaling SEO performance, and elevating customer voices into brand-defining narratives. From startups to multi-product organizations, I create content ecosystems that engage audiences and deliver measurable results.

GoGuardian / Pear Deck Learning — Integrated Content Marketing Manager

(Remote | 2022–2025)

GoGuardian | Pear Deck Learning

As part of the marketing leadership team, I oversee integrated content strategy for two powerhouse brands and seven education-focused products—aligning SEO, storytelling, and AI-enhanced insights to fuel brand growth and lead generation

• Led content strategy for multiple major launches, including the debut of the Pear Deck Learning unified platform and Pear Start, an AI-powered instructional tool.
• Authored and directed the flagship Pear Deck Learning brand launch, including the top-performing blog post in company history (25K+ views in its first week) that became the framework for press, email, and social campaigns.
• Built and scaled the Customer Story Program, surpassing goals by 300% and securing earned media features in The New York Times, national EdTech outlets, and local publications.
• Drove SEO growth to top-ranking positions across high-value keywords in both traditional and AI search, increasing brand visibility and inbound lead flow.
• Implemented AI tools across the marketing department to improve efficiency and creative output, including adoption of a new AI video platform to meet resourcing needs and accelerate campaign production.
• Led full-site SEO and content audits across four properties, ensuring message consistency, brand alignment, and improved cross-channel performance.

Branching Minds — Content Marketing Manager

(Remote | 2021–2022)

Branching Minds

At this SaaS startup, I built a full-funnel content engine from the ground up—turning customer insights and thought leadership into measurable brand growth.

• Developed and executed a comprehensive content marketing strategy that increased output by 300% and subscriber base by 1,000+.

• Produced high-impact webinars, case studies, and SEO blogs that drove qualified leads and positioned the brand as a trusted voice in the MTSS space.

• Launched the company’s first virtual MTSS Summit with 5,000+ attendees, expanding reach and establishing brand authority in a competitive market.

• Managed and mentored a cross-functional team of writers, designers, and SMEs to deliver cohesive, data-driven campaigns.

Lee County Public Schools — English Teacher

(Florida | 2019–2021)

Before marketing, I was a classroom teacher, where I learned how to craft stories that connect and create measurable impact.

• Designed lesson plans that improved student engagement and comprehension by 25–30%.

• Created and led digital learning workshops for educators during the transition to remote instruction.

• Honed the empathy, clarity, and communication skills that now shape every campaign I build.